Version 1: New features and more publishing options

August 2024

We are thrilled to announce a major platform update, introducing a suite of new features and improvements designed to enhance the experience for brands and their customers.

This update marks the release of Version 1, which brings several new functionalities to the Winday platform, further empowering brands to create engaging, gamified marketing campaigns. Below is a summary of the key features in this release.

Create Campaigns

1. New Campaign Type: Tournament for Prizes Brands can now create tournaments where users compete to win exciting prizes, driving higher engagement and customer loyalty.

2. New Game Mechanics Two new game mechanics, Bubble Shooter and 2D Shooter, have been added, offering more engaging ways to connect with customers.

3. New Graphics Themes A variety of new graphics themes are available, allowing brands to further customize their campaigns to match their unique style.

Publish Campaigns

1. Publish Campaigns via Link and QR Code Campaigns can now be published with a simple link and an autogenerated QR code, making it easier for brands to share their campaigns across multiple channels.

2. Custom Domain Campaign Publishing via CNAME Brands can publish their campaigns on a custom domain by connecting via CNAME, enhancing brand consistency and control over their marketing efforts.

3. Mobile App Campaign Integration via Plugin With the new mobile plugin, brands can seamlessly integrate and distribute their campaigns within mobile apps, reaching users wherever they are.

4. Winday Club Website Winday Club is a centralized hub where brands can optionally publish their campaigns, reaching a broader audience and driving additional engagement.

5. Winday Club Brand Page After successful brand verification, brands can activate their dedicated page on the Winday Club website, showcasing all their campaigns (instant games, tournaments) in one place.

6. Winday Telegram Bot Brands can now distribute their campaigns through the Winday Telegram Bot, expanding their reach to users on Telegram messenger.

Analytics

1. Google Analytics Integration The platform now supports Google Analytics, allowing brands to track campaign performance and user behavior more effectively.

2. Built-in Analytics Winday's built-in analytics was updated with more features, offering more options for data tracking and deeper insights into campaign performance.

Branding

1. Brand Settings and Customization Brands can create profiles, upload branding assets, descriptions, and social media links, and create a branded experience for their customers.

2. Branded Email Design Winday now offers a branded email design option, allowing brands to send customized emails to their users and reinforcing brand identity.

General

1. Updated Look and Functionality on the Brand Panel The Brand Panel has been redesigned with an updated interface and enhanced functionality, making it easier for brands to manage their campaigns.

2. Google Login Authorization Brands can now log into the Brand Panel using their Google accounts, providing a quick and secure login experience.

3. Other Minor Updates Additional minor updates and improvements have been made to enhance overall platform stability and performance.

This comprehensive update reaffirms Winday's commitment to innovation and providing brands with powerful tools to connect with their audience through engaging gamified marketing campaigns.