> For the complete documentation index, see [llms.txt](https://help.winday.co/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.winday.co/analytics/google-analytics.md).

# Google Analytics

### Google Analytics Setup

Brand owner logins to the Google Analytics dashboard and can create an extra Data Stream (Web Platform) to collect data from the published games separately. If a brand owner wants to publish games to a custom domain or through the Winday build-in Plugin that he can use the current Data Stream connected with own website *(*[*scroll to #4 and copy your Measurement ID*](#id-4.-copy-measurement-id)*).*

#### 1. Create a New Data Stream:

<figure><img src="/files/eO5rgvzIvqnyV4SyWNAm" alt=""><figcaption></figcaption></figure>

#### 2. Confirm creating a new stream:

<figure><img src="/files/6sDJJak9quPqp7x4SIhC" alt=""><figcaption></figcaption></figure>

#### 3. Fill in a stream settings:

<figure><img src="/files/Nw7oRmRFwptlQRYUdoo2" alt=""><figcaption></figcaption></figure>

#### 4. Copy Measurement ID:

<figure><img src="/files/HU8oy5PebQVZ5yLP16dU" alt=""><figcaption></figcaption></figure>

#### 5. Add Measurement ID in Brand Panel:

Add this Google Measurement ID in the Winday Brand Panel in the field “*Measurement ID for your game link*”:

<figure><img src="/files/yOwMzsFIkNx7n9vrkCOc" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/w5ZpN6T3VjzAwFs0HDAi" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/XteKFVHrg4WFvJjkmwpA" alt=""><figcaption></figcaption></figure>

#### 6. Measurement ID for your custom link:

If you are configuring a custom domain and publishing games on it, you can use separate Data Streams. To do this, add a dedicated Measurement ID in the “*Measurement ID for your custom link*” field (it is active only when the custom domain is connected).

You may use the same Measurement ID if you want to collect data from all games within a single Data Stream.

<figure><img src="/files/KAtMFh9y6galaM6YI5rD" alt=""><figcaption></figcaption></figure>

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